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Acubi
Project Brief
Develop an advertising campaign showcasing an emerging Korean trend known as Acubi. Coordinate models and manage all aspects of production to visually and conceptually highlight this fashion collection in an urban context.
Results
As creative director, I conceptualized and executed an advertising campaign for Acubi by AVI. The term originated in Korea, where it merges trends of Y2K, Cyber Grunge, Minimalism, and Subversive Basics.With this in mind, I adopted an experimental approach, utilizing mood boards and market research to refine the final visual aesthetics. The campaign features bold visuals and urban settings to invite experimentation and self-expression through innovative fashion concepts, reflecting the essence of Acubi in a contemporary urban context.
Tools
Photography and Videography
Adobe Photoshop, Adobe InDesign, Capcut
