Dul Essence

In the competitive perfume market, effective packaging design is crucial for capturing consumer attention. However, many products rely on conventional designs that often feature minimalist typography, which is commonly associated with Korean design principles.

To differentiate Dul Essence Strawberry Perfume, I implemented a halftone effect on the packaging. This approach breaks away from the minimalist Korean design tradition, offering a visually dynamic and modern aesthetic. By incorporating vibrant colors and intricate textures of halftone strawberries, the design aims to make the perfume stand out on shelves dominated by more traditional and straightforward packaging styles.

Adobe Illustrator
Market Research for Design Layout