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3MOR
Project Brief
3 MOR Enterprises, Inc., a family-owned company located in Polson, Montana, specializes in timber harvesting, road construction, site preparation, fuel mitigation, and wildland firefighting. They sought an updated logo that stayed true to the original design while offering a more modern look.
Results
In designing the logo for 3 MOR Enterprises, I applied design thinking to create a design that reflects their brand and services. Drawing from the original logo's font, I selected a sharp, rigid typeface to convey strength and precision. Including three lines inspired by machinery marks in the dirt symbolizes the company's focus on road construction and excavation services. This approach ensured that the logo effectively communicated 3 MOR's expertise and identity in a visually impactful manner.
Tools
Adobe Illustrator and Adobe Photoshop
